NU'EST pre-releases 'Bridge The World' on iTunes Japan

lindowyn: yes, the Japanese label sure knows how to keep the hype up. If anything, the marketing team over at Ariola is defo out to get your money, no joke. What I'm amazed is how they already managed to create a whole NU'EST sound within 3 releases (with this being their 3rd, and technically their 4th ever, original JP track to be released).

Sony labels doing awesome great jobs, even for subsidaries.

thearcher777: it is possible - I've never thought of it that way! XD But also, Japan fan culture thrives a lot on exclusivity. Just looking at the difference between LOVE FC JP and Fancafe in KR, there is a complete lockdown on the contents in terms of members' updates in the LOVE FC JP, where members' accounts could be banned and a strong warning issued for releasing the content withing. For KR's fancafe, you're allowed to do pretty much whatever you'd like - even bring out LOVE Letters content. Technically you're not supposed to, but the moderators close on eye on this. In other Fancafes which are closely monitored, NU'EST's KR Fancafe is actually very loose on regulating such rules.

Furthermore, this is a pre-release. Definitely, pre-releases are targeted at the bulk of their main audience. With such a large market in Japan itself, they have no needs to fulfill the needs of the international market, especially when they know eventually they will release the songs to them when the album drops - they're not interested in the 250yen per song revenue (if any), they're interested in the revenue generated from the 6000yen limited edition A containing the English songs.